Not Going To Uni swaps its Salesforce CRM for Workbooks’ online CRM

Not Going To Uni & Workbooks Case Study

Licence costs drop by 50% and retention rates rise when employment website implements for its online CRM needs 

Not Going To Uni (NGTU) is the UK's leading website dedicated to helping school and college leavers make informed decisions about their future.

For the past four years the company has used the Salesforce CRM to maintain contact with its advertising clients. However, a number of business changes, including acquisition and the decision to replace its QuickBooks accounting package with Sage 50, prompted the company to reevaluate the Salesforce product.

Isn’t it time to switch your Salesforce online CRM?

Fed up with your inadequate online CRM? There is an alternative and it doesn’t cost the earth…in fact it won’t cost anything at all!

Over the past four years, we have migrated many customers across to As you’d expect, those companies that are thinking of making the switch are always keen to understand why our customers have swapped over.

Of course, every business is different, with individual processes and requirements. There are a variety of reasons why a business will decide to swap out their Salesforce CRM and replace it with something different. takes on the ‘Goliath’ of CRM with its latest free migration offer to customers will provide a free data migration service, ensuring that all of the customer’s data is migrated into their CRM system, and they will also supply the subscription licences for free until the end of the customer’s existing subscription. (*Terms apply). With the promise of additional ‘out-of-the-box’ business functionality, a more affordable licence cost, and direct vendor support, has already successfully migrated a number of customers to the Workbooks CRM system.

Why People Move Away from Salesforce.Com and onto a New CRM System

The four top reasons people leave for a new CRM system is undoubtedly the largest vendor of Customer Relationship Management software in the world, as well as one of the most successful providers of Software as a Service (SaaS). So big in fact that they are even listed on the New York Stock Exchange with the reference code “CRM”.

But although it may be the easy choice, is often not the best fit for every business, especially mid-size organisations. Many businesses start their CRM journey with, before looking elsewhere for a solution that better meets their needs. Here are the four top reasons organisations leave

How easy is it to move CRM systems?

Google the term ‘CRM failure’ and a stack of articles appear: 10 reasons your CRM fails; Why is my CRM implementation not delivering; CRM from hell…the list continues, but in reality: around 63% of CRM systems do fail.

A Nucleus Research survey recently found that 38% of Salesforce customers are planning to move or would consider moving to another product. Yet how many of these ‘considerations’ actually result in a move?

The majority of companies are put-off from moving because they perceive that it will be too hard, too painful and too expensive. But assumption and perception can be very restrictive in a business context  just how much research has truly been done into moving systems and what facts and evidence is this perception based on?

A lot of people perceive that moving CRM systems is simply too difficult and that instead the business will just live with what it's got. Yet in reality this is a step backwards. Why did the organisation invest in CRM in the first place?