Revenue

Closing The Productivity Gap

When will we see the benefit?

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But in practical terms these infrastructure investments will take years, if not decades, to filter through to productivity improvements for your business, so what can you do right here, right now to improve the productivity in your firm?

After all, even the most productive business can be made more productive. What if your sales team or your sales manager could stop wasting time every week updating and merging spreadsheets in preparation for the weekly sales meeting? What if that was all done for them, so they could spend that time doing something more productive like speaking to customers?

 

Marketing ROI - Understand Your True Profit Margin

Adopting a fully integrated web analytics and CRM approach, is the only way organizations can truly understand Marketing ROI.

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The overall objective here is to easily understand what’s working and what isn’t, so that marketers can better allocate marketing budget towards those keywords, channels and platforms that achieve a more realistic and useful Key Performance Indicator.
  • Is the number of web leads a good KPI to work from?
  • Is the number of qualified opportunities and ultimately sales revenue a more helpful measurement?
 

5 Key Steps to Getting Sales and Marketing on the Same Page

There is often a misalignment of sales and marketing in many organisations. This can result in tension between the teams which can impact the ROI of your lead generation activities.aligning sales and marketing ebook image

Combining marketing automation and CRM can aid with bridging the gap between your sales and marketing departments but there are a number of other considerations you need to make to ensure they are on the same page.

The Benefits of Marketing Automation for Small Businesses

Smaller sized businesses (SMBs) are following in enterprise-sized businesses footsteps and are reaping the rewards for adopting marketing automation technologies.

In today’s financial climate, SMB owners are highly focused on the ROI they are getting from their marketing. Newer technology advances are allowing this to become possible. And those adjusting quickly are reaping the rewards.
 

How Does a Lead Become Revenue?

 
Where does a lead come from? Marketing creates campaigns that generate interest with an audience. This ‘Demand Generation’ often comes in the form of engaging content, which can come from various marketing sources e.g. email campaigns, your website or events.

Marketing and Sales Alignment…Why Does It Matter?

By integrating sales and marketing data, both teams can benefit from deeper customer insights - helping everyone become more productive. 
 
Using Marketing CRM techniques sounds as though it oversteps the traditional boundary between sales and marketing. However, sales and marketing alignment brings benefits to the business as a whole which cannot be ignored.
 
Here are just a few of those benefits…Improved Data Sharing, Better Understanding of Customers, Enhanced Automation Capabilities

Improving Up-Selling and Cross-Selling with your Online CRM

Don’t leave money on the table; use predictive sales support to fully realise sales opportunities using your online CRM

Today, with the increase of smartphones and tablets, your customers are using a variety of devices to engage with your business and help in their purchase decision making. If you’re not there when it matters with the right information, the right options and the right pricing, not only will you miss out on the initial sales opportunity but you’ll also not have the chance to up-sell or cross-sell.

Why Customer Engagement is YOUR Responsibility

The relationship between buyers and sellers is key to growing your business. Here’s how to avoid making costly mistakes...

Many businesses underestimate the true value behind CRMs and their power to drive sales. If you don’t have a CRM in place, consider this: a study from Wharton professor Peter Fader examined thousands of buyers over the course of several years in an effort to see how relationships between buyers and sellers evolve. They concluded that buyers fall into one of these three categories:

Not for Profits: Managing Your Members Online

Use the right CRM software to look after your members and they’ll look after you.

Chances are you will already use CRM software. Not that you will necessarily call it that. You may use an exotic combination of spreadsheets or databases, you may have a legacy bespoke package or even use dedicated NFP software. Whatever tools you use, the intent will be the same – Relationship Management. And whatever the nature of your organisation, you will need your CRM software to manage, amongst many other things:

Marketing and Sales Alignment - Why Does It Matter?

By integrating sales and marketing data, both teams can benefit from deeper customer insights - helping everyone become more productive.

Using Marketing CRM techniques sounds as though it oversteps the traditional boundary between sales and marketing. However, sales and marketing alignment brings benefits to the business as a whole which cannot be ignored

Web-based CRM + Integrated Sales and Marketing Goals = Boosted Revenue

Are your Sales and Marketing teams working in silos, not sharing information and not really believing that the other team is doing a good job? Is this independent approach constraining your business growth and ultimately restricting revenue growth? Whilst it may seem like an obvious statement to make, every professional services business owner is very aware that when Sales and Marketing is properly aligned and working closely together, better leads are generated and more opportunities closed.

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